![]() ![]() Google supports a wide range of URL structures for product variants. Each combination of product attributes is referred to as a How Google understands URLs for product variantsĪ common consideration on ecommerce sites is how to structure URLs when a product is available To get the best results from Google Search, use long-term, persistent This can result in URLs that have a short life or duplicate URLsįor the same page. User-relative values ( location=nearby, time=last-week), and Googlebot may ignore one of the values otherwise.Īvoid internally linking to temporary parameters, such as session-IDs, tracking codes, photo-frames?page=2, /t-shirt?color=greenĪvoid using the same parameters twice. URL parameters allow Google Search to understand your site's structure and crawl and index more efficiently. Use ?key=value URL parameters rather than ?value, where possible. product/black-t-shirt-with-a-white-collarįollow these recommendations when using query parameters to help Google successfully crawl and The words in URLs may help Google better understand the page. We see the most URL mistakes inĪdd descriptive words in URL paths. ![]() Make sure each page in paginated results has a unique URL. Text to the same case so it is easier for Google to determine that URLs reference the same If upper and lower case text in a URL is treated the same by the web server, convert all Google may not realize that two URLs return the same Minimize the number of alternative URLs that return the same content to avoid Google making To optimize how Google crawls and indexes your website, follow these best practices on how to Treated as different URLs by Google even though both URLs display the same page.Īnd How Google's Site Crawlers Index Your Siteįor more information on how Google crawls and indexes your site. ![]() Longer to find all the useful content on your site.Įxample: /about?now=12:34am and /about?now=12:35am may be Include a continually changing value such as a timestamp. The crawler may think your site contains an infinite number of pages if your URLs The same product page, but Google cannot determine this by looking at the URL alone. The crawling of your site and put additional load on your web server for no benefit.Įxample: /product/black-t-shirt and /product?sku=1234 may return The same content may be retrieved multiple times by the crawler if Google thinks two URLsĪre different but result in the same page being returned. Google does not use fragment identifiers in indexing.Įxample: /product/t-shirt#black and /product/t-shirt#whiteĪre considered to be the same page by Google. This can happen if fragment identifiers (like #fragment) are Has most likely already considered these issues for you.Ī good URL design structure helps Google crawl and index your site, while a poor URL structure can lead to the following issues:Ĭontent can be missed if Googlebot incorrectly thinks two URLs will return the sameĬontent as only one URL may be retrieved by the crawler (the other is discarded as aĭuplicate). If you're using an ecommerce platform, you can most likely skip this section, as the platform Indexing problems seen by Google on ecommerce sites. Own site from scratch), then this guide can help you decide on your URL structure to avoid If you control the structure of your URLs (for example, you are building your Well-designed URLs can help Google more efficiently locate and retrieve web pages on yourĮcommerce site. Designing a URL structure for ecommerce websites ![]()
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